M & J Wilkow is pleased to announce the addition of two new tenants to its latest retail redevelopment, the Crossroads of Roseville in Roseville, Minnesota.  The shopping center has been converted from a mixed-concept power center/fashion mall in a great location to a pure category-leading community center, still in a great location.  Existing storefront retail spaces received new façade elements and new store fronts, while the exterior mall component has been turned inside-out to create highly visible storefront retail.  These design features along with other physical improvements throughout the property have created a welcoming shopping environment befitting its prime spot across from the top-tier Rosedale Mall. 

The company's redevelopment and remarketing efforts have already succeeded in attracting new stores for Best Buy, Dick's Sporting Goods, Ulta Cosmetics, and Lane Bryant.  Now, Crossroads of Roseville's tenant mix is looking even better with the addition of a new store for JoAnn Fabrics and Craft and a new restaurant for Noodles and Company.

JoAnn Fabrics and Craft will open their new 23,000 square foot "Create-It-Yourself" Superstore in Spring-2010.  Jo-Ann Stores, Inc. is a leading national specialty retailer of crafting, decorating, and sewing products.  They sell fashion and decorator fabrics, related notions, patterns, crafts, seasonal products and other merchandise. They sell the components to which customers add their own talent and time. They are the only fabric and craft retailer that offers creative people everything they need - the products, the assistance, and the inspiration - to fulfill their creative dreams.

Noodles & Company's new restaurant at Crossroads of Roseville will open November-2009.  Noodle's mantra of "Fresh, Wholesome, Balanced, Fast" underlies its Mediterranean, Italian, and American menu of noodles, soups, and salads.  The 3,050 square foot, quick-casual restaurant is a fresh, new food option for the residents, shoppers, and employees in the Roseville area.

Crossroads of Roseville still has excellent space available for lease, and discussions are underway with other new, exciting tenants.  M & J Wilkow and its local marketing/brokerage partner, NorthMarq, hope to add these to the property's great mix of tenants soon.