4WP comes to PCE

4WP, which has grown into a chain of nearly 100 stores by selling a selection of after-market accessories for all kinds of off-road vehicles, is coming to the Pittsburgh area.

The company will celebrate the grand opening of its first store in the region at Penn Center East on Feb 16. 

The new 10,000-square-foot store joins a 700-unit self-storage complex as well as 20,000 square feet of new retail space as the redevelopment that replaced the empty Sears store at Penn Center East.

Brenden Dye, 4WP assistant manager, said the new Wilkins Township store will be the 96th for the chain, which was founded in Compton, California in the early 1960's. 

"We basically provide anything and almost everything for trucks, jeeps, SUVs, UTVs, side by sides," said Dye, who emphasized the store is not set up to handle full repairs or provide inspections. "Our main focus is on modifying the vehicle."

The store joins an AutoZone Auto Parts store which took over an empty H.H. Gregg store at Penn Center East.

Marty Sweeney, the senior vice president for acquisitions and asset management for M & J Wilkow, the owner of Penn Center East, said a Verizon and G&G Fitness Equipment stores are also signed for the retail space at Penn Center East along with a CSL Plasma location. Two small vacancies remain, said Sweeney.

Herky Pollock, an executive vice president for CBRE who represents the complex for lease, expects 4WP will be "a tremendous destination draw" for Penn Center East, noting the average customer of the store "spends thousands of dollars per visit" to enhance their vehicle.

4WP is a subsidiary of Polaris Industries (NYSE:PII)